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Palin’s PR wardrobe malfunction

Filed under: Uncategorized — bloombr at 2:19 am on Tuesday, November 4, 2008

I’m sure everyone knows by now that Gov. Sarah Palin has had over $150,000 in clothes purchased for her and her family by the Republican campaign. These clothes were purchased for her in an attempt for her and her family to look good while on the campaign trail. While she apparently hasn’t worn all of them, they are available at her disposal.

The purchase of these clothes has turned into a controversy for Palin and the Republicans because it is being used against her. Critics say she is being a hypocrite by wearing these expensive clothes, while at the same time, she is trying to portray herself as a down-to-earth hockey mom.

This scandal, if that’s what you want to call it, could have potentially shattered everything Palin has done to create the image of the down-to-earth hockey mom.

It came out on the website Politico that she had bills from Saks Fifth Avenue and Neiman Marcus for $49,425.74 and $75,062.63, respectively. I can’t think of any working mothers who might be racking up those amounts and high-end stores like Saks and Neiman’s.

While no one reported on how much male candidates have spent on their wardrobes in the past while on the campaign trail, there is no telling how much Obama and McCain have spent on their suits.
I really don’t take issue with the fact that Palin has been wearing clothes that cost that much. What do you expect for a woman who has just come onto the national political scene and is going on the campaign trail? She wants to look as good as possible, and you can’t blame her for that.

Apparently many others don’t take issue with this either, as sales for her Kazuo Kawasaki eyeglasses, which can cost as much as $700, have shot up.

I’m not sure how much this public relations scandal will affect her though. Her supporters probably realize that she will spend money on her hair, makeup, and clothes, but it might have caused some to recognize that she’s not “just like them” anymore. You can’t advertise yourself as a working mother who shares the same struggles as everyone else when you’re parading around in suits that cost more than someone’s monthly rent.

When Palin did address the fact that she’s spent ludicrous amounts on her wardrobe, she stated, “This whole thing with the wardrobe, you know, I tried to just ignore it. Because it’s so ridiculous.” She also said the clothes weren’t her property and would not be taking them with her after the campaign. She added that it was obvious there was a double-standard between men and women, assumingly meaning this wouldn’t have been an issue if she were a man. Palin told the Chicago Tribune that the clothes will be given back or donated to charity.



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